A Moxie Fashionista takes fashion by the balls and makes it her own.

Tuesday, 24 January 2012

My Favorite Fashionista: Ulyana Sergeenko

Ulyana Sergeenko is a Russian photographer, designer, stylist, blogger, fashionista and occasional model.

Since July of Fall 2011 Couture Fashion Week in Paris, I have noticed her popping up on a lot of style blogs.

I was immediately drawn to the unique beauty, doll-like features, perfect pout, impeccable style and incredible grace – she doesn’t walk, she floats. Anyone who has seen her will know exactly what I’m talking about.

It is impossible to not notice her. Her style is a combination of 19th century Russia with a fifties vibe. The interesting thing is she mixes things up all the time which makes her fascinating to watch plus she’s not a slave to trends. Ulyana subverts a classic approach to dressing by injecting modern elements. As a result, her looks never really appear as though they are historical costumes. On the whole her looks are executed beautifully. Give me Ulyana over Anna Dello Russo and her conspiculously clownish and comical street style any day of the week.

Her credentials are often scoffed at because she’s married to a billionaire, but you can’t buy style, unlike Herve Leger loving billionairess Tamara Ecclestone.

Despite having a lovely head of hair, Ulyana has a fondness for unique headwear.

In the first look she’s quite the modern pilgrim, wearing a plaid maxi dress with a black peplum corset and a caramel felt hat. You could see that perfect pink pout from across the Jardin des Tuileries.

Ulyana accessorizes with a lot of scarves and berets, but my favourite look has to be her modern-day Eliza Doolittle look which she teamed with a Chanel Russian doll clutch.

Ulyana loves midi skirts. Prada is clearly her favourite brand, but she often opts for sheer and lace midi skirts as well as a floral-print skirt from her own Fall 2011 collection.

Her colourful or printed midi skirts are often paired with a simple, solid colour top.

Aside from her love of black and emerald green Prada satin clutches, Ulyana also loves Olympia Le-Tan clutches.

The handmade limited edition clutches provide a quirky touch to her look, which ranges here from ‘Little House on the Prairie’ to seductress to a modern day nun’s habit.

First comes midi, then comes maxi.

Ulyana loves floor-sweeping looks which elongate her slender frame.

Here, her maxis are teamed with her favourite things: a head scarf, another Olympia Le-Tan clutch and a top hat. The final look is, of course, the same Elie Saab dress we’ve seen on Sarah Jessica Parker.

It’s interesting that once again each look has a different theme.

The rest are my personal favourites. Her vibrant colourful dress is still a much loved Prada print which she teams with a Prada satin clutch and Christian Louboutin peep-toes.

Not many can get away with wearing a full-on gown in the daytime, but Ulyana looks stunning in this sheer creation on her way to a Chanel Couture show.

The terracotta chiffon dress is my favourite of all Ulyana’s looks. I love the black lace apron-like front panel, but it’s the accessories which really pull the look together. Her favourite satin Prada clutch and pink ankle boots with red buttons complete this chic look.

We never saw any of the Louis Vuitton Spring 2008 plastic nurse coats on the red carpet, unsurprisingly. Ulyana not only wears her plastic coat during fashion week, but she also wears the embellished black face mask as well.

Attention grabbing or stepping out of the box? I think a mixture of both.


  1. gorgeous, i love her style. She's not revealing much skin but to me she is so sexy and alluring. She will be the style icon I will be following closely in 2012 :)

  2. Hi there my dear! I just want to ask if we can follow each other on GFC?

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